Water quality and other environmental issues are often viewed as threats by farm managers. Farm managers also pride 'themselves as good stewards of the land. Assisting managers in developing their mission statement including an environment component can reduce the conflict between farm managers...

This report describes a planning framework to help guide on-farm efforts that seek to address agriculture's potential to adversely affect water quality while achieving farm business objectives. Principles and concepts from modern management thought and economics underlie the framework. This...