Precision agriculture and autosteer technology are, overall, profitable investments for farmers, as previous literature has established. However, what has not been investigated is whether or not farmers perceive these technologies as such. This research postulates that cotton farmers must see...

Off-farm employment has been an integral part of the emerging structure of production agriculture in the South. Government farm program payments, farm structure, and strong non-farm economy have important impact on labor allocation, farm and non-farm labor, decision of farm operators. The...

Off-farm employment has been an integral part of the emerging structure of production agriculture in the South. Government farm program payments, farm structure, and strong non-farm economy have important impact on labor allocation, farm and non-farm labor, decision of farm operators. The...

In the past three decades, farm families have relied on government payments and off-farm income to reduce income risk and increase total household income. Studies have shown that, as income effect dominates, government payments tend to reduce off-farm labor of farm operators and spouses. But...

Agritourism is an alternative source of farm income. We examine farmers’ participation in agritourism activities to assess the impact of participation on farm household income and return to assets using a large farm-level survey. The results reveal that older, educated, and female...

With increased focus on survival strategies for small farm businesses, we investigate the impact of Internet access on income and farm expenses of small farm business and households. Using a nation-wide farm-level data in the U.S. and non-parametric matching estimators, the study finds a...

Direct marketing strategies increasingly have been recognized as a viable business option in U.S. agriculture as they allow producers to receive a better price by selling products directly to consumers. The objective of this study is twofold. Using a national survey, we first estimated a...

We used survey data collected from cotton farmers in 12 southern U.S. states to identify factors influencing cotton farmers’ decisions to adopt precision farming. Using a seemingly unrelated ordered probit model, we found that younger, educated and computer literate farmers chose precision...

In the era of a global economy, farmers face increasing pressure in developing a portfolio of various marketing channels. However, the literature on direct marketing strategies has mainly focused on consumers. Using farm-level data this study investigates factors associated with the choice of...