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Consumer behaviour
80
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Brand management
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Phau, Ian
Lusk, Jayson L.
142
Scarpa, Riccardo
125
Whitehead, John C.
117
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
100
Alberini, Anna
99
Nayga, Rodolfo M.
97
Mattila, Anna S.
96
Hanley, Nick
94
Huber, Frank
90
Herrmann, Andreas
85
Bateman, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
79
Wiedmann, Klaus-Peter
78
Loomis, John B.
76
Usman, Osly
76
Sheth, Jagdish N.
75
Tonsor, Glynn T.
74
Foxall, Gordon R.
73
Carlsson, Frederik
70
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
68
Stavins, Joanna
67
Dwivedi, Yogesh Kumar
66
Hammitt, James K.
66
Agarwal, Sumit
65
Loureiro, Sandra Maria Correia
65
Schroeder, Ted C.
65
Zweifel, Peter
65
Hu, Wuyang
63
Wansink, Brian
63
Carson, Richard T.
62
Septianto, Felix
62
Hensher, David A.
60
Viscusi, W. Kip
59
Jang, Soocheong
58
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Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Country of origin effect : looking back and moving forward
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
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International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of vacation marketing
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Journal of vacation marketing : an international journal
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The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
2
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
3
Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
Saved in:
4
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
5
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
6
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
7
Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac
;
Phau, Ian
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
Saved in:
8
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
9
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
10
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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