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Market-led strategic change : transforming the process of going to market
Piercy, Nigel - 2017 - Fifth edition
Persistent link: https://www.econbiz.de/10011509670
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Harris, Lloyd C.; … - 2016 - 6., aktualisierte Auflage
Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer …, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und …
Persistent link: https://www.econbiz.de/10011443764
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The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
Le Meunier-FitzHugh, Kenneth; Massey, Graham R.; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1161-1171
Persistent link: https://www.econbiz.de/10009492025
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
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Market-led strategic change : transforming the process of going to market
Piercy, Nigel - 2009 - 4th ed.
Persistent link: https://www.econbiz.de/10003719671
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2009 - 9. ed.
Persistent link: https://www.econbiz.de/10003591275