In this introduction, we look at the management of human resources in the Asia Pacific region. We start with an …

that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this … characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce … Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically …