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~person:"Sheth, Jagdish N."
~type_genre:"Collection of articles written by one author"
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Sheth, Jagdish N.
Buchanan, James M.
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Legends in consumer behavior
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Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
2
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
3
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
4
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of
innovation
-- Volume 2. Zaltman metaphor elicitation technique … -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing
theory
…
Persistent link: https://www.econbiz.de/10011801704
Saved in:
5
Legends in strategic marketing: Rajan Varadarajan
Varadarajan, Rajan
-
2018
Volume 1. Strategic marketing and strategic management -- Volume 2. Strategic marketing and
innovation
-- Volume 3 …
Persistent link: https://www.econbiz.de/10011791086
Saved in:
6
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
7
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
8
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
9
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
10
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
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