In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of...

The Chinese consumer goods market is widely considered to be one of the economic hot spots of the world. China seems to be the market with the largest growth potential within the next decade. Multina - tional retail companies, for example, Wal-Mart, Metro and Carrefour have made large...

During the last years, low price products (e.g., private label) gain increasing market shares in the German meat market. Compared to other countries the share of branded meat from integrated production chains is very low and most fresh meat is sold unlabelled. This study analyzes the advantages...

There are several hints that there is lack of trust in the relationships between farmers and processors in the meat industry. To generate instruments of trust management, a survey is conducted in the German pork chain measuring the level of trust perceived by farmers as well as the antecedents...

In spite of the increasing number of certification schemes in the food sector, there is only few research about the economics of certification. Given the rapid growth and the lack of experience the actors have to cope with different forms of opportunistic behaviour. The following paper describes...

Over the past few years, certification standards have become increasingly relevant for the agribusiness sector. Substantial parts of the value chain are already certified by standards such as QS, IFS or EurepGap. It is not known, however, whether these approaches can actually ensure a high...