result, enterprises in the agribusiness sector are increasingly exposed to the public eye (Jansen/Vellema: 2004). The perception of consumers and other stakeholders - which are according toFreeman “any group or individual who can affect, or is affected by, the achievement of the...

The need for adequate systems to guarantee the quality of food products has become more and moreobvious in recent years. As a consequence, not only in Germany but throughout the world, the number of certificationschemes has been increasing for nearly a decade. Due to the implementation of these...

The social responsibility of businesses has developed into a highly debated issue in recent years.Especially in agribusiness, recent scandals as well as information asymmetries concerning food production have ledto high external pressure on firms from the wider public. Being confronted with a...

The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in whichsupply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close thisresearch gap by presenting empirical findings about how the volatility of...

This paper reports on the findings of a study to investigate market outlet choice decision-making of urban consumers in Vietnam with regards to fresh pork purchases and generate empirical evidence on factors that influence these choices. Data from a survey of 600 consumers in Hanoi and Ho Chi...