Heyder, Matthias; Theuvsen, Ludwig - European Association of Agricultural Economists - EAAE - 2009
agribusiness, recent scandals as well as information asymmetries concerning food production have led to high external pressure on … particularly advantageous for enterprises in agribusiness to pursue a corporate social responsibility (CSR) strategy. Based on a … particular, on the legitimacy and reputation, and finally, the performance of enterprises in agribusiness. This contingency …