Summary In spite of being the second largest horticultural producer in the world, India is a failed exporter mainly because of the inability to meet the food safety standards. Hence, successes in horticultural exports are rare. Here, we study one unique success story, Mahagrapes, a marketing...

Accessing developed country food markets entails meeting stringent food safety requirements. Food retailers impose protocols relating to pesticide residues, field and pack house operations, and traceability. To enable smallholders to remain competitive in such a system, new institutional...

"Agricultural diversification towards high-value crops can potentially increase farm incomes, especially in a country like India where demand for high-value food products has been increasing more quickly than that for staple crops. Indian agriculture is overwhelmingly dominated by smallholders,...