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~person:"Vrontis, Demetris"
~subject:"Marketing management"
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Vrontis, Demetris
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
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ECONIS (ZBW)
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1
Agro business in a changing competitive environment : Campania firms' strategic,
marketing
and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
2
Strategic
marketing
planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
3
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
4
Contemporary
marketing
communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
5
Football performance and strategic choices in Italy and beyond
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of organizational analysis
21
(
2013
)
4
,
pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
Saved in:
6
Marketing
public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
Saved in:
7
Mobile
marketing
: a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
8
Examining the
marketing
performance of the firms from an international dynamic
marketing
capability perspective : moderating role of
marketing
leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
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