Showing 1 - 10 of 153
This paper examines the generation of resource rent during the transition from an over-exploited to an efficiently managed fishery. A simple theoretical model is used to demonstrate that current industry returns may below or even negative during this adjustment phase. A case in point is the New...
Persistent link: https://www.econbiz.de/10009444650
Small and medium sized firms play an important role in the process of creative destruction. The focus of the paper is on the international diffusion of small and medium sized firms innovations. Small and medium sized firms face two challenges in globalization: property rights protection and...
Persistent link: https://www.econbiz.de/10009477262
Produce quality is one of the features of any commodity that everyone has an opinion about, but quality is a complex concept. In one hand, quality is the consumer perception about a certain commodity an as well it is a relationship between all the intrinsic attributes of the commodity. It is...
Persistent link: https://www.econbiz.de/10009445023
This dissertation addresses the impact of strategic consumer behavior on different pricing strategies. Generally speaking, consumers are strategic in that they correctly anticipate a firms' actions and the behavior of other consumers when they make purchasing decisions. In the context of this...
Persistent link: https://www.econbiz.de/10009438703
. Affiliate programs, the fastest growing form of Internet marketing today, are programs in which a firm pays a commission to an …
Persistent link: https://www.econbiz.de/10009438876
Employer brand is an application of the branding practices to an organization's people processes. It is also a normative instrument for communicating the employment value proposition, shaping the employee experience, and driving cultural change. This expanded role enables employer brand to be a...
Persistent link: https://www.econbiz.de/10009439254
Department of Trade and Industry and the International Marketing Council in promotional campaigns where SA Apples and Pears are …
Persistent link: https://www.econbiz.de/10009442083
strategyto increase its overall share in the auto manufacturing industry. Daimler Chrysler usessuccessful marketing, promotional … Events - Organizational Analysis – Marketing - Sales and Market Share Growth Rate - Financial Analysis - Comprehensive Ratio …
Persistent link: https://www.econbiz.de/10009467541
of marketing resources concerns both manufacturers and retailers and has drawn the attention of marketers to the need for … methodological contributions. The model makes a valuable contribution to marketing practice because it allows marketers to evaluate …
Persistent link: https://www.econbiz.de/10009467779
Strategic Alliances, defined as long term relationships undertaken with strategic intent for the joint accomplishment of individual objectives, have become prominent in recent years. Many alliances do not achieve their objectives, yet there is no consensus opinion regarding why. In this...
Persistent link: https://www.econbiz.de/10009467968