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An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt
El-Gohary, Hatem; El-Gohary, Zeinab - In: International Journal of Customer Relationship … 7 (2016) 4, pp. 1-26
This paper aims to explore the current aspects related to Electronic Marketing (E-Marketing) adoption and implementation in developing countries through examining and investigating the case Egyptian small business enterprises. The paper methodically reviews E-Marketing adoption and...
Persistent link: https://www.econbiz.de/10012043754
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Redesign of Home Care Service Delivery: A Systemic Approach to IT Innovations
Melkas, Helinä; Mäkimattila, Martti; Uotila, Tuomo - In: International Journal of Information Systems and Social … 8 (2017) 2, pp. 1-24
the dynamics in shared innovation activities when information technology (IT) systems are developed for such services …. Innovation literature is presented from the system perspective to highlight non-technological characteristics. The case study of …
Persistent link: https://www.econbiz.de/10012045751