This study focuses on consumers' behaviour towards Fruits and Vegetables (FVs) under economic crisis. The implementation of both factor analysis and logistic regression reveals discrete consumer groups, affected and not affected by the ongoing economic crisis. Interviewees were selected...

This paper reviews literature on alternative convenience food choices and analyses the findings from consumer behaviour and manufacturing/retailing perspective. As consumers' demand for easy prepared and healthier food products has gradually increased, so has the related research activity. This...