Sasso, Pasquale; Solima, Ludovico - In: International Journal of Tourism and Hospitality … 2 (2018) 1, pp. 36-47
This article describes how there is a large amount of research on strategic management literature on wine industry …; however, there is insufficient published literature that underlines the importance of wine as a creative product. In the … context, wine can be considered an aesthetic product. It is a symbol of quality, civilization and authenticity. Wine is …