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Informationsökonomische Determinanten der Zahlungsbereitschaft bei Leistungsbündeln

Gizycki, Vittoria von - 1999

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Are customers willing to pay for corporate social responsibility? : a study of individual-specific mediators

Yuen, Kum Fai; Thai, Vinh V.; Wong, Yiik Diew - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 912-926

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Electronic word of mouth impacts : a spotlight on customer integration

Lis, Bettina; Horst, Marian - In: Journal of media business studies 10 (2013) 4, pp. 41-62

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Individualität und Preis : eine empirische Untersuchung zu Preissensibilität und Zahlungsbereitschaft bei Mass-customization-Produkten ; Kurzauswertung und Zusammenfassung der Erge...

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Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"

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Money for nothing and content for free? : paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus

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Customer perceived value, satisfaction, and loyalty : the role of willingness to share information

Leppäniemi, Matti; Karjaluoto, Heikki; Saarijärvi, Hannu - In: The international review of retail, distribution and … 27 (2017) 2, pp. 164-188

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Information customization and food choice

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A risk worth taking : perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price

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Customer loyalty : a review and future directions with a special focus on the hospitality industry

Kandampully, Jay; Zhang, Tingting Christina; Bilgihan, Anil - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 379-414

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