assessed, and then the competitiveness on the milk and dairy market in Romania will be analysed. Competitiveness requires … order to determine competitiveness, marketing researches on consumer preferences for milk and dairy products will be used … these products, the reasons for non-consumers, the wishes of onsumers, the economic and financial situation of the main milk …

In the past two years in Romania, it was recorded one of the sharpest decreases in the amount of cow's milk collected … by processing units and at the same time a sharp decline in the price of milk, compared with the average price in the … European Union. The obvious conclusion is that milk production in Romania is facing serious problems. This indicates that the …

paper, the breakeven point is analyzed for cow's, sheep's, goat's and buffalo's milk, as well as for beef and sheep meat … profitability in physical expression, the following average values were highlighted: for cow's milk 5,506.3 l / head, for beef 378 ….1 kg / head, for buffalo milk 801 l / head, for sheep milk 153.4 l / head, for sheep meat 17.9 kg / head, for goat's milk …