Castillo, Marco; Petrie, Ragan; Wardell, Clarence - In: Journal of Public Economics 114 (2014) C, pp. 29-35
Two main reasons why people donate to charity are that they have been asked and asked by someone they care about. One would therefore expect that charitable organizations could benefit from peer-to-peer fundraising if they were able to persuade donors to do so for them. However, little is known...