Showing 1 - 10 of 2,571
According to Ando and Modigliani (1957), consumers pass different stages of a lifecycle with different impact on demand. The criticism that the life-cycle theory neglects generational effects and concentrates on ageing effects only has led to the application of the cohort analysis which...
Persistent link: https://www.econbiz.de/10009368319
An increasing number of studies deals with consumer decisions regarding organic food, but only a few provide quantitative estimates of price and income elasticities. This paper contributes to the existing literature by providing own-price elasticity estimates as well as an analysis of the...
Persistent link: https://www.econbiz.de/10009368336
Increasing grain price volatility over the last year has revived the discussion on optimal marketing strategies …. Various models of optimal grain marketing have been proposed and simulated in the literature. In this study an overview on … Germany and Poland. Results indicate that gains from optimal marketing are rather small and uncertain in the real world …
Persistent link: https://www.econbiz.de/10010913550
Persistent link: https://www.econbiz.de/10010913624
The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main question of this article. We employ weekly retail...
Persistent link: https://www.econbiz.de/10011070496
In food retailing a high degree of static price dispersion between and within stores and between brands has been documented, but at the brand and/or retail outlet level the dynamic behaviour of prices, as well as its causes, have not been analysed in the European food market context. In this...
Persistent link: https://www.econbiz.de/10010918746
The mid 1990s was a pivotal period for the UK retail wine market, as New World Wines started to expand significantly at the expense of Old World Wines. This paper reviews supply and demand-side characteristics of the UK wine market during this period, and the underlying wine labeling scheme,...
Persistent link: https://www.econbiz.de/10008550356
the grain marketing strategy of farmers that harvest (and store) both qualities. In this paper, we estimate the seasonal … the premium during the marketing season. The trend’s magnitude depends on the average quality of harvested wheat. If …
Persistent link: https://www.econbiz.de/10010916266
Persistent link: https://www.econbiz.de/10010916422
pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …
Persistent link: https://www.econbiz.de/10011069703