the grain marketing strategy of farmers that harvest (and store) both qualities. In this paper, we estimate the seasonal … the premium during the marketing season. The trend’s magnitude depends on the average quality of harvested wheat. If …

pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …

attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables …

marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that …