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~subject:"Marketing management"
~type_genre:"Fallstudiensammlung"
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Marketing management
Marketing
81
Marketingmanagement
26
USA
15
Theorie
14
Theory
14
Absatz
13
Deutschland
13
United States
13
Industrial organization
12
Industrieökonomik
12
Strategisches Management
11
Industrieökonomie
10
Fallstudie
8
Germany
8
Welt
8
World
8
Management
7
Strategic management
7
Dienstleistungsmarketing
6
Innovation
6
Services marketing
6
Werbung
6
Advertising
5
Agro-industry
5
Agroindustrie
5
Europa
5
Industrie
5
Marktforschung
5
Absatztechnik
4
Competitive strategy
4
Erfolgsfaktor
4
Innovationsmanagement
4
Success factor
4
Vereinigte Staaten
4
Wettbewerbsstrategie
4
Absatzpolitik
3
Agrarmarkt
3
Bank
3
Betriebsführung
3
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2
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Book / Working Paper
23
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Fallstudiensammlung
Article in journal
1,030
Aufsatz in Zeitschrift
1,030
Lehrbuch
396
Textbook
350
Hochschulschrift
246
Thesis
204
Collection of articles of several authors
192
Sammelwerk
192
Bibliografie enthalten
159
Bibliography included
159
Aufsatz im Buch
158
Book section
158
Aufsatzsammlung
153
Graue Literatur
135
Non-commercial literature
135
Case study
94
Fallstudie
94
Ratgeber
62
Glossar enthalten
60
Glossary included
60
Konferenzschrift
58
Guidebook
57
Arbeitspapier
34
Conference proceedings
34
Working Paper
34
Handbook
33
Handbuch
33
Einführung
20
Bibliografie
15
Festschrift
11
Conference paper
10
Konferenzbeitrag
10
Reprint
10
Wörterbuch
9
Nachschlagewerk
8
Reference book
8
CD-ROM, DVD
6
Collection of articles written by one author
4
Sammlung
4
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Language
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English
17
German
6
Author
All
Hartley, Robert F.
3
Loudon, David L.
3
Stevens, Robert E.
3
Wrenn, Bruce
3
Hinkle, Charles L.
2
Lanigan, Esther F.
2
Pepels, Werner
2
Abell, Derek F.
1
Annighoefer, Frank
1
Annighöfer, Frank
1
Bernhardt, Kenneth L.
1
Cravens, David W.
1
Dibb, Sally
1
Ginter, Peter M.
1
Hammond, John S.
1
Hartvig Larsen, Hanne
1
Hehner, Torsten
1
Hutt, Michael D.
1
Johnston, Wesley J.
1
Kinnear, Thomas C.
1
Knell, Wolfgang
1
Laczniak, Gene R.
1
Little, Arthur D.
1
Murphy, Patrick E.
1
Müller, Doris
1
Piercy, Nigel
1
Prothero, Andrea
1
Scharf, Andreas
1
Simkin, Lyndon
1
Speh, Thomas W.
1
Stineman, Esther F.
1
Swayne, Linda E.
1
Tedlow, Richard S.
1
Winand, Udo
1
Wolf, Thomas
1
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Institution
All
Arthur D. Little International Inc. <Wiesbaden>
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
NetLibrary, Inc
1
Published in...
All
EBSCOhost eBook Collection
1
European management series
1
GMD-Studien
1
Reihe: technischer Vertrieb
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
Source
All
ECONIS (ZBW)
23
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Date (oldest first)
1
Marketing
mistakes
Hartley, Robert F.
-
1995
-
6. ed.
Persistent link: https://www.econbiz.de/10000532366
Saved in:
2
The
marketing
casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
3
Cases in
marketing
management : issues for the 1990s
Hinkle, Charles L.
;
Johnston, Wesley J.
;
Lanigan, Esther F.
-
1992
-
2nd ed
Persistent link: https://www.econbiz.de/10000340279
Saved in:
4
Cases in strategic
marketing
Swayne, Linda E.
(
ed.
);
Ginter, Peter M.
(
ed.
)
-
1993
-
2. ed
Persistent link: https://www.econbiz.de/10000345863
Saved in:
5
Strategic market planning : problems and analytical approaches
Abell, Derek F.
;
Hammond, John S.
-
1979
Persistent link: https://www.econbiz.de/10000091537
Saved in:
6
Fachinformations-
Marketing
: das absatzpolitische Instrumentarium für elektronische Informationsdienstleistungen (mit Fallstudien)
Müller, Doris
-
1988
Persistent link: https://www.econbiz.de/10000742910
Saved in:
7
Marketing
mistakes
Hartley, Robert F.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000697593
Saved in:
8
Ökologische Senkrechtstarter : die Studie zu grünen Markterfolgen
Knell, Wolfgang
-
1993
Persistent link: https://www.econbiz.de/10000373886
Saved in:
9
Cases in
marketing
management
Bernhardt, Kenneth L.
;
Kinnear, Thomas C.
-
1997
-
7th ed
Persistent link: https://www.econbiz.de/10000607689
Saved in:
10
Marketing
research : text and cases
Wrenn, Bruce
-
2002
This step-by-step textbook shows students how to design, conduct, and interpret market research.
Marketing
research … the proper research design and on to advice on successfully presenting results.
Marketing
research provides clear …
Persistent link: https://www.econbiz.de/10011479544
Saved in:
1
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3
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