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Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress

King, Robert L. (ed.) - 2015

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina … under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority … marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on …

Persistent link: https://www.econbiz.de/10012402135

Marketing planning models

Zoltners, Andris A. (contributor) - 1982

Persistent link: https://www.econbiz.de/10013284501

The financial performance implications of differential marketing strategies : exploring farms that pursue local markets as a core competitive advantage

Bauman, Allison; McFadden, Dawn Thilmany; Turvey, Calum … - In: Agricultural and resource economics review : ARER 47 (2018) 3, pp. 477-504

Persistent link: https://www.econbiz.de/10012063004

Competitive strategies for two firms with asymmetric production cost structures

Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 37 (1991) 11, pp. 1452-1473

Persistent link: https://www.econbiz.de/10001115788

Hysteresis in marketing

Simon, Hermann - 1994

Persistent link: https://www.econbiz.de/10000897924

Strategic group formation and strategic group shifts : a longitudinal analyses of the US pharmaceutical industry, 1963 - 1982

Cool, Karel O. - 1985

Persistent link: https://www.econbiz.de/10000933235

Strategische Gruppen in der Bauindustrie

Baldauf, Artur - 1996

Persistent link: https://www.econbiz.de/10000939533

Wettbewerbsintensität und Konfliktpotential : Ansätze einer verhaltensorientierten Wettbewerbstheorie

Müller, Stefan - In: Wettbewerb und Unternehmensführung, (pp. 183-221). 1994

Persistent link: https://www.econbiz.de/10001287501

Strukturwandel des japanischen Distributionssystems : Konsequenzen für das vertikale Marketing in Japan

Gottschlich, Hendrik - 1994

Persistent link: https://www.econbiz.de/10000887445

Die Entwicklung wettbewerbsorientierter Marketingstrategien auf Basis des Konzepts der strategischen Gruppen : dargestellt am Beispiel der Hersteller von Hochleistungs-PCs und PC-S...

Hannig, Uwe - 1993

Persistent link: https://www.econbiz.de/10000864762

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