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Marketing management
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Kotler, Philip
71
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23
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Bruhn, Manfred
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Duncker & Humblot
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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2
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2
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2
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2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
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SpringerLink / Bücher
65
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
30
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Gabler Edition Wissenschaft
20
Springer eBook Collection
20
Journal of marketing
18
Journal of strategic marketing
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
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The journal of business & industrial marketing
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
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ECONIS (ZBW)
3,294
BASE
1
RePEc
1
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81
Position and performance of farmer cooperatives in the food supply chain of the EU-27
Höhler, Julia
;
Kühl, Rainer W.
- In:
Annals of public and cooperative economics
85
(
2014
)
4
,
pp. 579-595
Persistent link: https://www.econbiz.de/10010500977
Saved in:
82
Branding as innovation within
agribusiness
value chains
Lewis, Gemma
;
Crispin, Stuart
;
Bonney, Lawrence
;
Woods, …
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 146-162
Persistent link: https://www.econbiz.de/10010465769
Saved in:
83
Marketing
strategies for trendy animal products : sustainability as a core
Escribano, Alfredo J.
- In:
Driving green consumerism through strategic …
,
(pp. 169-203)
.
2018
Persistent link: https://www.econbiz.de/10011764196
Saved in:
84
Territorial-based
marketing
strategies for typical agro-food products : issues and perspectives
Begalli, Diego
;
Capitello, Roberta
;
Agnoli, Lara
- In:
Agricultural management strategies in a changing economy
,
(pp. 30-51)
.
2015
Persistent link: https://www.econbiz.de/10011915818
Saved in:
85
Regionales
Marketing
: ein
Marketing
-Management-Ansatz für kleinräumige Kooperationsprojekte zur Erzielung regionaler Wettbewerbsvorteile
Hausladen, Helmut
-
2001
Persistent link: https://www.econbiz.de/10001625600
Saved in:
86
Lokale Wettbewerbsvorteile durch regionale Vermarktungsstrategien im
Agribusiness
: ein konzeptioneller Ansatz
Hausladen, Helmut
- In:
Liberalisierung des Weltagrarhandels : Strategien und …
,
(pp. 571-576)
.
2002
Persistent link: https://www.econbiz.de/10001727268
Saved in:
87
Produktionsketten, Absatzsysteme und grenzüberschreitende Verflechtungen von Sonderkulturbetrieben des niederrheinischen Tieflandes
Cöhnen, Hans
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002538877
Saved in:
88
The roles of geographical indications in the internationalisation process of agri-food products
Belletti, Giovanni
;
Burgassi, Tunia
;
Manco, Elisabetta
; …
- In:
International marketing and trade of quality food products
,
(pp. 201-221)
.
2009
Persistent link: https://www.econbiz.de/10003835824
Saved in:
89
Case study :
marketing
strategies and performance of small and medium agro-farm businesses in Badia of Jordan
Al-Oun, Salem
- In:
International journal of globalisation and small …
4
(
2012
)
3/4
,
pp. 284-307
Persistent link: https://www.econbiz.de/10009672430
Saved in:
90
Web
marketing
strategies of food producers in Italy : a competitive analysis
Annunziata, Azzurra
;
Vecchio, Riccardo
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010242198
Saved in:
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