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~subject:"Relationship marketing"
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Relationship marketing
Theorie
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Theory
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Börsenkurs
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Share price
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Asymmetrische Information
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Wettbewerb
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Beziehungsmarketing
10,497
Asymmetric information
10,398
Willingness to pay
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Bruhn, Manfred
53
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50
Han, Heesup
41
Huber, Frank
36
Herrmann, Andreas
33
Hollebeek, Linda D.
30
Kumar, V.
29
Verhoef, Peter C.
29
Mattila, Anna S.
28
Piller, Frank T.
28
Bauer, Hans H.
25
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Stauss, Bernd
19
Bang, Nguyen
18
Matzler, Kurt
18
Rather, Raouf Ahmad
18
Reichwald, Ralf
18
Ahlert, Dieter
17
Hennig-Thurau, Thorsten
17
Mittal, Vikas
17
Swoboda, Bernhard
17
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
16
Günter, Bernd
16
Wangenheim, Florian von
16
Grewal, Dhruv
15
Helm, Sabrina
15
Hyun, Sunghyup Sean
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Khan, Imran
15
Lemon, Katherine N.
15
Reinartz, Werner J.
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hammerschmidt, Maik
14
Hippner, Hajo
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IGI Global
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Fördergesellschaft Marketing an der Universität Augsburg
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
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INSEAD
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National Bureau of Economic Research
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NetLibrary, Inc
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Springer-Verlag GmbH
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Svenska Handelshögskolan <Helsinki>
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
De Gruyter Oldenbourg
1
Deutsche Gesellschaft für Logistik
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Deutscher Universitäts-Verlag GmbH
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Deutschland / Bundeswehr / Universität Hamburg
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Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Droege & Comp. <Düsseldorf>
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
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Eric Cuvillier <Firma>
1
European Marketing Academy
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Fraunhofer-Informationszentrum Raum und Bau
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Frühjahrstagung Wirtschaftsinformatik <1998, Hamburg>
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
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Journal of retailing and consumer services
461
Journal of business research : JBR
345
International journal of hospitality management
164
The journal of services marketing
120
The journal of product & brand management
97
Journal of the Academy of Marketing Science
80
SpringerLink / Bücher
78
Gabler Edition Wissenschaft
77
The journal of brand management : an international journal
77
Psychology & marketing
74
Cogent business & management
73
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
69
International journal of contemporary hospitality management
68
Journal of retailing
67
Journal of travel and tourism marketing
67
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of strategic marketing
60
Journal of marketing
56
Journal of service management
56
Marketing intelligence & planning
53
European journal of marketing : EJM
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
The international review of retail, distribution and consumer research
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
European journal of operational research : EJOR
40
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
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ECONIS (ZBW)
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1
Informationsökonomische Determinanten der Zahlungsbereitschaft bei Leistungsbündeln
Gizycki, Vittoria von
-
1999
Persistent link: https://www.econbiz.de/10001397673
Saved in:
2
Are customers willing to pay for corporate social responsibility? : a study of individual-specific mediators
Yuen, Kum Fai
;
Thai, Vinh V.
;
Wong, Yiik Diew
- In:
Total quality management & business excellence : an …
27
(
2016
)
7/8
,
pp. 912-926
Persistent link: https://www.econbiz.de/10011581248
Saved in:
3
Electronic word of mouth impacts : a spotlight on customer integration
Lis, Bettina
;
Horst, Marian
- In:
Journal of media business studies
10
(
2013
)
4
,
pp. 41-62
Persistent link: https://www.econbiz.de/10010233177
Saved in:
4
Individualität und Preis : eine empirische Untersuchung zu Preissensibilität und Zahlungsbereitschaft bei Mass-customization-Produkten ; Kurzauswertung und Zusammenfassung der Erge...
Piller, Frank T.
;
Hönigschmid, Florian
;
Müller, Florian
-
2002
Persistent link: https://www.econbiz.de/10001704602
Saved in:
5
Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10002509301
Saved in:
6
Money for nothing and content for free? : paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Wellbrock, Christian M.
;
Buschow, Christopher
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012262042
Saved in:
7
Customer perceived value, satisfaction, and loyalty : the role of willingness to share information
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
27
(
2017
)
2
,
pp. 164-188
Persistent link: https://www.econbiz.de/10011704061
Saved in:
8
Information customization and food choice
Balcombe, Kelvin G.
;
Fraser, Iain M.
;
Lowe, Ben
; …
- In:
American journal of agricultural economics
98
(
2016
)
1
,
pp. 54-73
Persistent link: https://www.econbiz.de/10011580334
Saved in:
9
A risk worth taking : perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
Casidy, Riza
;
Wymer, Walter
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011556648
Saved in:
10
Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay
;
Zhang, Tingting Christina
;
Bilgihan, Anil
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 379-414
Persistent link: https://www.econbiz.de/10011308466
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