Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic … planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan … of a brand / Uditha Liyanage -- Services marketing / Syed Saad Andaleeb -- Pricing strategy / Rajesh C. Jampala …

-- Chapter 1 Strategic marketing -- Sustainable competitive advantage -- Gaining strategic competitive advantage -- Analysis of … the strategic situation -- The current situational advantages -- Strategic marketing objectives -- Identifying and … -- Services offered -- Service strategy -- Type of customers SOFLA is trying to attract -- Current marketing efforts …