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, organization theory, economics, marketing, engineering, and sociology. This work has generated many insights about how innovation …"Innovation is a beautiful thing. It is a force with both aesthetic and pragmatic appeal: It unleashes our creative … engines of innovation in the Western world, innovation provides both exceptional opportunities and steep challenges. While …
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Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff --...
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/Value Innovation14. Conclusion: Managing Technology and the Challenges Ahead Linking TM Activities with TM tools. …
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