"Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried …-based advertising. Topics covered include: -The purpose of promotional marketing -What promotional marketing can do for business success …"The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods …

retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of …-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis … results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance …