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Contracts, biases, and consumption of access services
Leider, Stephen; Sahin, Ozge - In: Management science : journal of the Institute for … 60 (2014) 9, pp. 2198-2222
Persistent link: https://www.econbiz.de/10010461980
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Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2001
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10011446211
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Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2003
Persistent link: https://www.econbiz.de/10001770421
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Die Pharmaindustrie und die Biotechnologie : Analyse der Veränderungen in der Industriestruktur
Spaethe, Tilman Urs (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001643166
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On new phenomena in dynamic promotional competition models with homogeneous and quasi-homogeneous firms
Kopel, Michael; Bischi, Gian Italo; Gardini, Laura - In: Interaction and market structure : essays on …, (pp. 57-87). 2000
Persistent link: https://www.econbiz.de/10001487959
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The marketing of industrial products
Wilson, Aubrey (contributor) - 1965
Persistent link: https://www.econbiz.de/10003179433
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Chapter 8. Selling and sales management
Misra, Sanjog - In: Handbook of the economics of marketing : Volume 1, (pp. 441-496). 2019
About 10% of the US labor force is employed in selling related occupations and the expenditures on selling activities total close to 5% of the US GDP. Without question, selling occupies a prominent role in our economy. This chapter offers a discussion on the construct of selling, its role in...
Persistent link: https://www.econbiz.de/10014023351
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Market strategy and structure : [Conference held at Dundee University during August 22nd to 25th, 1988]
Gee, J. M. Alec (contributor); Gee, J. M. Alec (ed.);  … - 1992 - 1. publ.
Persistent link: https://www.econbiz.de/10013530406