bounds on willingness to pay for the organic characteristic. We combine these estimates with information on households … willingness to pay for organic, with health concerns coming second, and environmental concerns lagging far behind. …

determinants of willingness to purchase organic food among consumers in a Malaysian city, using a questionnaire survey. The Theory …The global organic food market has grown tremendously over the past decade. The present study investigated the …, subjective norms and affordability (behavioral control) were modeled to impact intention or willingness to pay (WTP) for organic …