theoretical and empirical conceptualization of the concept in marketing or consumer behaviour and economics is scanty. Therefore …, we seek to statistically examine the impact of marketing strategies measured by the E-commerce index on household …-run relationship among the variables. Empirical findings revealed a positive relationship between e-commerce marketing and real …

This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law … divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How … of marketing and the law brings together an international roster of scholars to answer these questions and more. …