The paper performs an analysis of the Romanian sector of milk, identifying the status at global level, under various … aspects, as part of the worldwide production of milk, with reference to the place our country in the world ranking of cow milk …, milk productions, cow farm sizes, milk prices in international context etc. The study also integrates the presentation of …

assessed, and then the competitiveness on the milk and dairy market in Romania will be analysed. Competitiveness requires … order to determine competitiveness, marketing researches on consumer preferences for milk and dairy products will be used … these products, the reasons for non-consumers, the wishes of onsumers, the economic and financial situation of the main milk …