With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

Bundling becomes a dominant sales strategy in telecommunications. Dual and triple-play packages are increasingly popular among subscribers. From operators' perspective, a core issue in bundling design is the knowledge about how consumers value packages. In this paper we focus on elicitation of...

This paper studies the causal effect of providing information about climate change on individuals' willingness to pay to offset carbon emissions in a randomized control trial. Receiving truthful information about ways to reduce CO2 emissions increases individuals' willingness to pay for CO2...

The issue of Food safety has always been at the heart of international debates. The expression "Food safety" is used to designate the hygiene and safety of foodstuffs and the commitment to prevent unintentional contaminations from pathogenic agents. This paper aims at investigating consumers’...

In this research, we performed AHP analysis on what sentiments or emotions have the capacity to affect the WTP and WTA required by consumers, with respect to personal information leaks during internet use. The analysis results revealed differences in consumer sentiment and emotion during the...