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Käuferverhalten
Bänsch, Axel - 1993 - 5., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10000345798
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 1992
Persistent link: https://www.econbiz.de/10000842409
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Consumer economics : the consumer in our society
Lee, Stewart M.; Zelenak, Mel J. - 1990 - 10. ed., [rev.]
Persistent link: https://www.econbiz.de/10000791798
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Consumer economics : the consumer in our society
Zelenak, Mel J. - 1999 - 12. ed
Persistent link: https://www.econbiz.de/10000668146
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Consumer behavior and managerial decision making
Kardes, Frank R. - 2002 - 2. ed
Persistent link: https://www.econbiz.de/10001820142
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Consumer economics : the consumer in our society
Zelenak, Mel J. - 2002 - 13. ed.
Persistent link: https://www.econbiz.de/10001699100
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Käuferverhalten
Bänsch, Axel - 2002 - 9., durchges. und erg. Aufl.
Persistent link: https://www.econbiz.de/10001693727
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Retail buying
Diamond, Jay; Pintel, Gerald - 2008 - 8. ed.
Persistent link: https://www.econbiz.de/10003399142