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Brand management ; Vol. 2
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Benefit-cost analysis ; Vol. 1
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Measuring and managing brands
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Qualitative marketing research : approaches, techniques and analysis
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Brand management ; Vol. 1
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Corporate brand and corporate reputation
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SAGE benchmarks in culture and society
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International marketing ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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Theoretical and empirical perspectives in critical marketing studies
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Benefit-cost analysis ; Vol. 2
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Exotic preferences : behavioral economics and human motivation
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ECONIS (ZBW)
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Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
2
Foot-and-mouth 2001 : the politics of crisis management
McConnell, Allan
;
Stark, Alastair
-
2008
Persistent link: https://www.econbiz.de/10003718991
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3
Elicitation of preferences
Fischhoff, Baruch
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009126866
Saved in:
4
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
5
Managing product availability in an assemble-to-order supply chain with multiple customer segments
Ervolina, Thomas R.
;
Ettl, Markus
;
Lee, Young M.
; …
- In:
Supply chain planning : quantitative decision support …
,
(pp. 145-168)
.
2009
Persistent link: https://www.econbiz.de/10003825967
Saved in:
6
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
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7
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
8
Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
9
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
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10
Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D.
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2009
Persistent link: https://www.econbiz.de/10003793804
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