bounds on willingness to pay for the organic characteristic. We combine these estimates with information on households … willingness to pay for organic, with health concerns coming second, and environmental concerns lagging far behind. …

Increasing the production of organic food is becoming an important environmental target for many governments, and … consumer demand for organic food is pivotal in reaching these targets. This paper studies consumer demand for organic and … demand for organic milk is commonly more price elastic than for its conventional alternative, this paper complements previous …

The present paper attempts to bring further evidence on the behavioural gap for organic food in Britain. The stated … significant gap in the premium for organic food between stated and revealed preferences has been found. This gap may suggest a … need for price premium intervention. The estimated price elasticity for organic products is on average above one in …

conducted in China to study the willingness to pay for organic food with consideration of different time pressures and cognitive … load levels. Results show that increasing cognitive load could significantly reduce consumers’ WTP for organic food; and …