As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional...

Preface -- Chapter 1 : Consumer awareness and motivation for organic food consumption -- Chapter 2 : Pricing disparities -- Chapter 3 : Consumer decision-making process for organic food -- Chapter 4 : Promotional strategies for organic food marketing -- Chapter 5 : Selling organic foods through...