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The essential ingredients of service triangle model are analyzed – the vision, or service strategy, for the product or service; the customer-oriented staff; the customer-friendly systems. The system approach is applied to the model and three basic support systems are identified – capacity...
Persistent link: https://www.econbiz.de/10012962384
The objective of the paper is to analyze aspects of operations management of services, and on this basis to develop guidelines for further investigations. There are differences between services and goods in terms of marketing, but from a production point, the differences are only at the output...
Persistent link: https://www.econbiz.de/10012962386
This paper focuses on the perception gaps between front office and back office, which are tightly connected according to theoretically constructed service pyramid model. It is believed the connection between front and back office has domino effect on the way front office treats customers. In...
Persistent link: https://www.econbiz.de/10012962391
Bulgarian Abstract: В статията се представя методика за разработване на сервизни планове чрез подхода 5W(1H). Обоснована е липсата методика, използвани подходи и...
Persistent link: https://www.econbiz.de/10014122732