Brorsen, B. Wade; Anderson, Kim B. - In: Journal of Agribusiness 12 (1994) 2
cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on … outlook and futures trading and more emphasis on simple marketing strategies that people really use. An empirical example of …A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through …