This study has identified several important factors affecting consumer negative perceptions about beef irradiation. The effects of these factors boil down to two main points: lack of trust in the adequacy and enforcement effectiveness of food safety regulations and consumer ignorance about the...

The relationship between the valuation of reduced risk through irradiation and framing of risk information was determined using absolute and relative risk formats. A double-bounded CV survey was used to measure willingness-to-pay (WTP) for irradiated beef among 740 U.S. households. Results show...

This paper addressed consumers' attitude toward meat labels and the influence of different aspects of meat labels on beef, poultry and seafood consumption using a national survey data. Nutrition and ingredient information on meat labels were positively related with attitude toward meat labels as...

Purchase patterns for two types of snack foods--pretzels and popcorn, and potato, corn, and tortilla chips--were analyzed using the data from a national survey. The study examined the effect of socio-economic and lifestyle factors including nutritional awareness and exercise habits of household...