Comprehensive federal agricultural legislation occurs in the United States (US) on a five-year schedule. While year-to-year changes in agricultural policy do occur, the period 1991-93 has been less eventful than many previous ones. What changes have occurred to affect the course of the...

A number of factors including budget pressures, emphasis on environmentally sensitive agriculture, emphasis on finding agricultural export markets, and anti-agricultural program sentiment have fueled a climate for change in United States agricultural policy. Whether significant changes will...

An analysis of 102 survey responses from generic commodity promotion organizations was completed. Details regarding objectives, export promotion, funding sources, program evaluation, and the allocation of expenditures for promotion organizations were evaluated. We estimate that the organizations...

Abstract not available

This study develops an approach to obtain optimal temporal advertising strategies when consumers? response to advertising is asymmetric. Using this approach, optimal strategies for generic fluid milk advertising in New York City are determined. Results indicate that pulsed advertising policies...