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Several studies have analyzed the conditions under which geographical indications (GIs), such as the European Protected Designations of Origin (PDOs) and Protected Geographical Indications (PGIs), can represent a profitable market opportunity for agri-food producers. The development of a common...
Persistent link: https://www.econbiz.de/10008693751
Growing segments of world consumers seek better quality, healthiness and larger variety in their food consumption (Verbeke, 2005; IDDBA, 2008). As part of this process, consumers’ attention for place-of-origin (POO) attributes as part of the demand of agri-food products is increasing (Grunert,...
Persistent link: https://www.econbiz.de/10008555543
Managing a global brand means developing its equity but also protecting it from global challenges (Shocker et al., 1994) and from the risk of negative shocks that may affect a brand (Okada and Rubstein, 1998), a multi-national company (Klein and Dawar, 2004) or a whole industry (Roehm and...
Persistent link: https://www.econbiz.de/10008555606
Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer...
Persistent link: https://www.econbiz.de/10009020948
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This paper explores the impact of individual group members’ heterogeneous characteristics, resources and strategies on their level of cooperation on defining the future regulation of Geographical Indications (GIs). By following a “grounded theory” approach, this study combines qualitative...
Persistent link: https://www.econbiz.de/10011051595
The Ifamr is published quarterly by IFAMA. www.ifama.org
Persistent link: https://www.econbiz.de/10011142491
This essay is one of 23 featured authors from around the world discussing the challenges and solutions to filling the global talent gap in agribusiness. www.ifama.org
Persistent link: https://www.econbiz.de/10011142509
The International Food and Agribusiness Management Review is the published by IFAMA. www.ifama.org
Persistent link: https://www.econbiz.de/10011142510