The Federal Government of Germany as well as the European Commission are discussing the establishment of an animal welfare label. This label should enable consumers to make a conscious purchasing decision on animal welfare products. Various studies show that many consumers (in Germany around 20...

The paper considers the relationship between trust and governance structure from a Transaction Cost Economics perspective. The role of trust in the coordinating decisions is variously conceptualized according to the theoretical view adopted by the scholars. The present study adopt the...

Market orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage. This paper helps to better understand why some owner-managers engage with market intelligence why others simply do not. The...

Labelling can support consumers in making choices connected to their preferences in terms of qualitative features. Nevertheless, the space available on packaging is limited and some indications are not used by consumers. This paper aims at analysing which kinds of currently labelled information...

This study aims to gain insight in quality assurance (QA) activities along China’s dairy chain, to assess the potential of meeting more demanding domestic and foreign consumers. The study reviewed QA literature and QA standards (HACCP, GlobalGAP, and BRC) to formulate indicators for QA. Based...

Quality assurance and labeling play an important and increasing role in firms’ marketing strategies. In almost all cases, a price incentive has been stressed as the major incentive for firms to participate in such schemes. We argue here that important non-price incentives for participation in...

Includes cover page, journal info, contents page, and editorial information

NAREA Outstanding Master's Thesis Award, NAREA Master's Thesis Award of Merit, NAREA Distinguished Member Awards, NAREA Award for Outstanding Public Service Through Economics, and NAREA's Journal Article of the Year for 2008