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Consumer Willingness to Pay for Value-Added Blueberry Products: A Payment Card Approach
Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra - Agricultural and Applied Economics Association - AAEA - 2011
Persistent link: https://www.econbiz.de/10009021571
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Value-Added Meat: Measuring Past Successes and Predicting Future Winners
Goddard, Ellen W.; Schram, Craig; Huang, Wenzhao; Yang, Jun - Department of Resource Economics and Environmental … - 2010
credence attribute, by degree of processing and by marketing strategies. The literature suggests that one of the most important … product introductions or changes in product quality are shown, in this report, to be accompanied by significant marketing … itself as being 100% grain fed. Marketing strategies, such as working with the Health Check™ program of the Heart and Stroke …
Persistent link: https://www.econbiz.de/10009216596
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Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions
Yue, Chengyan; Hall, Charles R.; Behe, Bridget K.; … - In: Journal of Agricultural and Applied Economics 42 (2010) 04
This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customers’ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable...
Persistent link: https://www.econbiz.de/10008853643
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Understanding the Connections Between Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement
Nurse, Gretchen; Onozaka, Yuko; Thilmany, Dawn D. - Southern Agricultural Economics Association - SAEA - 2010
Local and organic food systems represent some of the many food sector innovations of the past decade that signal that consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany, Bond and Bond, 2008). Yet, regardless of the...
Persistent link: https://www.econbiz.de/10008922505
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Are Consumers Indeed Misled? Congruency in Consumers' Attitudes towards Wine Labeling Information versus Revealed Preferences from a Choice Experiment
Mueller, Simone C.; Umberger, Wendy J. - Agricultural and Applied Economics Association - AAEA - 2010
Please Contact Authors for Updated Version before Citing
Persistent link: https://www.econbiz.de/10009020419
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The Influence of Endogenous Nutrition Knowledge on Consumers’ Willingness-To-Pay for Grass-Fed Beef
Xue, Hong; Mainville, Denise Y.; You, Wen; Nayga Jr., … - Agricultural and Applied Economics Association - AAEA - 2010
The relationship between nutrition knowledge and consumers’ food behavior has been debated for years. This may be partially attributed to the difficulty introduce by endogeneity of nutrition knowledge in econometric modeling. Using grass-fed beef as a vehicle, this paper investigates the...
Persistent link: https://www.econbiz.de/10009020742
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Consumer WTP for Blueberry Attributes: A Hierarchical Bayesian Approach in the WTP Space
Shi, Lijia; House, Lisa; Gao, Zhifeng - Agricultural and Applied Economics Association - AAEA - 2011
differential marketing, we apply the hierarchical Bayesian approach and the discussion is based on the individual level WTP … practice of differential marketing strategies. …
Persistent link: https://www.econbiz.de/10009020925
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Combining Consumer Valuation Research with Sensory Science Techniques: A Laboratory Experiment
Gustafson, Christopher R.; Lybbert, Travis J.; Sumner, … - Agricultural and Applied Economics Association - AAEA - 2011
In this research, we integrated an experimental auction with sensory science techniques—namely, trained sensory panels used to analyze the sensory attributes of wines—to examine the effects of objective and sensory information in the market for California-produced Cabernet Sauvignons. The...
Persistent link: https://www.econbiz.de/10009021443
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Differences in WTP and Consumer Demand for Organic and Non-GM Fresh and Processed Foods
He, Na; Bernard, John C. - In: Agricultural and Resource Economics Review 40 (2011) 2
Auction experiments were used to examine demand and premium differences between organic, non-GM (genetically modified), and conventional versions for two pairs of fresh and processed foods. Results showed processed foods had greater substitutability among the versions than fresh products....
Persistent link: https://www.econbiz.de/10009368726
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Consumer Preference for Alternative Milk Packaging
Neill, Clinton Lee; Williams, Ryan B - Southern Agricultural Economics Association - SAEA - 2015
Persistent link: https://www.econbiz.de/10011125362