Okrent, Abigail M.; MacEwan, Joanna P. - In: Agricultural and Resource Economics Review 43 (2014) 1
We estimate a demand system for ten nonalcoholic beverages to disentangle effects of prices, expenditures, advertising … introduced beverages like soy, rice, and almond drinks, isotonic and energy drinks, and bottled water whereas changes in prices … and advertising expenditures largely explained declining demand for milk, regular carbonated soft drinks, and coffee and …