Scozzafava, Gabriele; Casini, Leonardo; Marinelli, Nicola - Società Italiana di Economia Agro-Alimentare - SIEA - 2012
The evolution of consumer profile highlights, for food products and specifically for beef, a growing attention for a … of analysing the different motives and purchase behaviours of beef consumers in the two main distribution channels … questionnaire to a representative sample of 1500 beef consumers. Within the questionnaire a Visual Choice Experiment was proposed …