Ornamental growers face a challenge regarding best market channel for their products. Using data from a 2003 survey, this study analyzes the impact of nursery characteristics on channel choice for large and small nurseries. We conclude choice by both sizes was influenced by region, kind of...

Market channel alternatives that include garden centers, landscapers, mass merchandisers and re-wholesalers have contributed to the growth of ornamental crops sales in the United States (U. S.). The homogenous subpopulation of the U.S. nursery producer was clustered using mixture of export...

We examined the intensity of integrated pest management (IPM) techniques adoption by U.S. nursery crop producers using parametric and nonparametric methods. We used data collected from 2009 National Nursery Survey to identify effects of variables associated with nursery producers on the number...

Opportunities for small produce wholesalers are affected by concentration in the supply chain, and availability and use of information technology for cost and service issues. Case studies evaluated perceptions, technology adoption and use, and strategies. Ongoing relationships, contracts and...

The sweet potato, though nutritious and healthful, has languished as measured by per capita consumption. Value-adding products have been developed, but have not been successful in expanding consumption and acceptance. Specialty pack exports to the United Kingdom, with expansion to continental...