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support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food …
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about consuming beef and beef products. As a result, there was a sudden fall in sales of beef that hurt the Japanese beef … industry as well as major beef exporters to Japan. We analyse factors that affect Japanese consumers' willingness to pay (WTP …) price premiums for BSE-tested beef and estimate the mean WTP for BSE-tested beef using data obtained from a consumer survey …
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