The Turnbull method is the standard approach used in contingent valuation studies to estimate willingness to pay (WTP) models using discrete responses without making assumptions about the distribution of the data. However, this approach has several limitations. The purpose of this study is to...

Despite the touted potential of e-commerce to improve agriculture profits, the literature on effectiveness of e-commerce is very limited. This paper assesses the economic impact of an electronic trade platform (i.e., MarketMaker) on agricultural producers. Contingent valuation techniques are...

This article analyzes the theoretical underpinnings of producer willingness to pay (WTP) for new inputs. In addition to conceptualizing the producer WTP function, we derive its comparative statics and show how these properties can be used to estimate quantities demanded or supplied and price...

This paper analyzes the theoretical underpinnings of producers’ willingness to pay (WTP) for novel inputs. In addition to conceptualizing the WTP function for producers, we derive its comparative statics and demonstrate the use of these properties to estimate input quantities demanded, outputs...

This study assesses the economic impact of the Electronic Trade Platform MarketMaker on agricultural producers. Results obtained using contingent valuation techniques indicate that producers are willing to pay $47.02 annually for the services they receive from the platform. Producers’...