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Gupta, S., Lim, W. M., Verma, H., & Polonsky, M. (2021) ," Precursors and impact of Mindful consumption", in NA - Advances in Consumer Research
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Social media in medical and health care : opportunities and challenges
Lim, Weng Marc
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 964-976
Persistent link: https://www.econbiz.de/10011623908
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2
Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
Saved in:
3
An equity theory perspective of online group buying
Lim, Weng Marc
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238309
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4
Challenger marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
5
Ten years of the International Journal of Quality and Innovation
Lim, Weng Marc
- In:
International journal of quality and innovation
4
(
2019
)
1/2
,
pp. 1-67
Persistent link: https://www.econbiz.de/10012145355
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6
Online group buying : some insights from the business-to-business perspective
Lim, Weng Marc
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 182-193
Persistent link: https://www.econbiz.de/10011775022
Saved in:
7
Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
Lim, Weng Marc
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 547-566
Persistent link: https://www.econbiz.de/10011855068
Saved in:
8
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
9
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
10
Avengers, assemble the literature! : a multi-study review of consumption, environmental values, and planetary health research
Lim, Weng Marc
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10014507233
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