Buse’s concept of total response is extended to advertising effects. Results suggest that partial advertising elasticities overstate advertising’s ability to increase market demand. One implication is that advertising bans (e.g., for alcohol and tobacco) are apt to be less effective than...

The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is...

With the passage of the Dairy and Tobacco Adjustment Act of 1983, dairy farmer investment in product research, advertising and promotion in the United States increases from $60 million to $200 million annually. A key decision faced by the Boards managing these funds is how best to allocate...

The consumer behaviour and their preferences in purchasing of food products in Slovenia are analysed. The empirical analysis is based on in-depth survey evidence. It analyses the consumer behaviour regarding socio-economic and demographic factors. The summary statistics show that the consumers...

This paper presents development of a model for arrangement of indirect costs in wine production with an aim to gain better information for decision making. Wine producing companies face with constantly growing share of indirect costs in comparison to all other costs. Consequently the importance...

The research studies structural changes in agriculture in the Škofja Loka region based on an empirical analysis of income diversification in a sample of agricultural households (AHs) in 2001 and 2006. The analysis was conducted from three points of view: for the entire sample of AHs, according...